Now Available in Paperback

But Will the Planet Notice?

How smart economics can — must — save the world.

If you want to understand how an economist thinks about the biggest challenge our planet has ever stumbled up against, this book is an awfully good place to start!

– Bill McKibben, Founder of

Read the NYT op-ed and the Intro.

Make the planet notice.

If you want to make the planet notice, follow the economics. It’s what:

  • got lead out of gasoline in the 80s,
  • sharply reduced acid rain in the 90s,
  • cut plastic bags in Ireland by 90% in the 00s, and
  • is beginning to cut carbon emissions around the world.

Misguided economics is what has led to the head-on collision of markets, people, and the planet we now experience. Fortunately, there are lessons even from the latest financial crisis we can take to make a difference. We have no time to lose. If you thought “too big to fail” was huge, think again. Global warming by now is literally slowing the earth’s rotation. You can bail out AIG, Greece, or even the United States. You can’t bail out the planet. Let’s make the planet notice:

  • Learn about policy solutions,
  • Take action for the environment,
  • Read the New York Times op-ed, and
  • Buy this book to get the full, quick snapshot of what we need do to make the planet notice.

Keep in touch.